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Describe how the process of memorization works.

Describe how the process of memorization works.

Describe how the process of memorization works.
Assignment: Applying Memory Research

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Assignment: Applying Memory Research to Learning

First review the Memory chapter in your textbook, then respond to all of the following prompts.

Describe how the process of memorization works. Use the terms Encoding, Storage, and Retrieval in your explanation.
Imagine that you have a son in 7th grade. Your son needs to memorize all the states and their capitals for his social studies class. Based on what you have learned in your text, provide two memory tips or techniques for your son to use. In each case, provide enough detail to illustrate the technique you are recommending.
State one fact you’ve learned about memory this module that will help you in your own studies.
Please be sure you address each question, using terms and concepts from your text. A good initial discussion response should be at least 150–250 words in length.

In your textbook, Feenstra (2011) states, “As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience.” (p. 88).

For your assignment this week, construct a paper that provides an in-depth analysis of the three parts of persuasion. Address the following points in your paper:

1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?

2. What – Discuss the Characteristics of the Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect?

3. To Whom – Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience?

4. Review the excerpt from p. 97 of your textbook, Social Psychology in Depth: Word of Mouth and Persuasion. How does the e-word of mouth phenomena illustrate the concepts above? Please be specific in your response.

Include an introduction, thesis statement, and conclusion. Your completed assignment must be three to four pages in length (excluding title and reference pages), and must follow APA guidelines as outlined in the Ashford Writing Center. Include a minimum of three APA references.

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