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Marketing in Nursing Discussion

Marketing in Nursing Discussion

Marketing in Nursing Discussion
Marketing in Nursing Discussion
Marketing in Nursing Discussion

The organization can market APNs through campaigns that aim to improve the health condition of community members. For example, APNs can conduct health education interventions in the local community to increase their contact with the patients/community members. Secondly, APNs in the organization can provide care services to the needy at affordable prices (Ortiz et al., 2018). This marketing strategy has been shown to bring out positive outcomes. Moreover, the organization can share the different roles and scope of various APNs through social media, newsletters, as well as using patient-friendly blogs to educate the audience. Marketing in Nursing Discussion


Incorporating APNs who are New Graduates

First, it is important to engage all organizational stakeholders including physicians, nurses, pharmacists, etc., about the new APNs to ensure role clarity and the same time have the required support. According to Contandriopoulos et al (2015) stakeholder participation during the introduction of APNs is important in ensuring support for the projected change. The organization needs to develop guidelines and expectations for the APN position and create a supportive environment that will effectively facilitate integration and implementation of the role. A systematic guide should be used to reduce or prevent barriers that can hinder the successful implementation of the APN roles in the organization.

“Cost-Savings” with APNs

I agree that there are cost-saving when using APNs. This is because APNs are paid less than physicians for providing the same services to patients. Also, evidence indicates that APNs reduce patient hospitalizations, prolonged hospital stay, visits at the emergency department and this keeps the healthcare costs down for patients and healthcare organizations as well (Martin-Misener et al; 2015). This is because APNs play an important role in health promotion and disease prevention.Marketing in Nursing Discussion

The issue of equal pay can be addressed by compensating APNs according to their training and scope of practice, but focusing the cost-savings on the role APNs play in reducing patient hospitalizations, prolonged hospital stays, visits at the emergency department through health promotion and disease prevention (Martin-Misener et al; 2015).


Contandriopoulos, D., Brousselle, A., Dubois, C. (2015). A process-based framework to guide nurse practitioner’s integration into primary healthcare teams: results from a logic analysis. BMC Health Serv Res, 15(78).

Martin-Misener, R., Harbman, P., Donald, F., Reid, K., Kilpatrick, K., Carter, N., Bryant-Lukosius, D., Kaasalainen, S., Marshall, D. A., Charbonneau-Smith, R., & DiCenso, A. (2015). Cost-effectiveness of nurse practitioners in primary and specialized ambulatory care: a systematic review. BMJ Open, 5(6), e007167. https://doi.org/10.1136/bmjopen-2014-007167.

Ortiz, J., Hofler, R., Bushy, A., Lin, Y. L., Khanijahani, A., & Bitney, A. (2018). Impact of Nurse Practitioner Practice Regulations on Rural Population Health Outcomes. Healthcare (Basel, Switzerland), 6(2), 65. https://doi.org/10.3390/healthcare6020065 Marketing in Nursing Discussion

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