1. What is the strategic issue(s) that McDonald’s needs to address? (200 words minimum)?
2. According to the PESTEL analysis, what trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? (300 words minimum)
3. What are McDonald’s core competencies? What are McDonald’s primary revenue streams? (250 words minimum)
4. What is McDonald’s business level strategy? Strategy is deciding what not to do. What should McDonald’s not do, going forward?